Creator Brief — Set of Four
New Product Launch

Paint four.
Own your wall.

Our most requested product is here — a bundle of four paint-by-numbers canvases (15×20cm each), each with a different scene from the same theme. Designed to be displayed together as one cohesive wall set. 16 different sets at launch. Either a solo project you build over time or a shared experience with the people you love.

🎥
You must appear on camera. Both videos require you to be visible — showing your face, hands, and painting process. Creators who do not appear on camera will be asked to reshoot.
🖼️
Every video must include the painting process AND the finished result. A reveal without the process, or a process without the final display, does not meet the brief.
The Product

Four canvases. One theme.

Each set contains 4 canvases (15×20cm), all from the same theme but with different scenes — designed to hang together. 16 sets available at launch.

Floral Femininity set

Floral Femininity

Four Seasons set

Four Seasons

Western Wonders Vol. 2 set

Western Wonders Vol. 2

Three examples shown — 16 sets available at launch, each with its own theme.

Choose Your Concept

Two ways to tell this story

Pick the concept that fits your life. Both concepts require the same deliverables: 2 videos + at least 1 photo.

Concept A

Solo Wall Decor

You paint all four canvases yourself — at your own pace, your own way. The story is about creating something truly yours: a wall display you designed and finished with your own hands. Show the process, the progress, and the final moment when everything goes up on the wall.

Concept B

Social Activity

You paint with family or friends — splitting the canvases, painting together, turning it into an event. The story is about connection and creativity shared. Both videos must clearly show a group of people painting together. This is a requirement, not a suggestion.

Deliverables

What you need to submit

Same deliverables for both concepts. All content goes to the Google Drive folder we provide.

2
Videos (9:16)
Both must include painting process + finished display on wall
1+
Photo
Showing the finished set displayed in your space, or you holding them
All
Raw Footage
Every unedited clip, unused take, and original photo file — uncompressed
📁
Submit all raw content to the Google Drive folder we share with you. Final edited videos can also be uploaded to Insense. Raw files go to Drive only — uncompressed, original quality.
Concept A — Solo Wall Decor

Video hooks & direction

Use one of the hooks below to open your video. These are starting points — you can adapt the wording to fit your voice, but stay true to the energy of the hook.

Video 1 9:16 Vertical

After-work / routine angle

Position the set as your go-to wind-down or creative ritual. Show yourself coming home, setting up, painting — and eventually displaying all four finished pieces.

this is what im doing after work
i decorate my home with these handpainted paint by numbers kits
  • Show yourself actively painting — hands on canvas, brush in hand
  • Include a clear reveal of all four pieces displayed on the wall
  • Natural lighting — bright window light preferred
Video 2 9:16 Vertical

Launch moment / anticipation angle

Lean into the excitement of this being something new — something the community has been asking for. Build anticipation, show the unboxing or setup, and end with the completed wall.

its finally here, sets of four
this is something i waited for so long, everyone asked for it, its finally here
  • Open strong — hook must land in the first 2–3 seconds
  • Show all four canvases early so viewers understand the product
  • End with the finished display — this is the payoff moment
Concept B — Social Activity

Group videos — required

Both videos must show a group of people painting together. This is non-negotiable for this concept — solo footage does not fulfill the social concept requirement.

👥
Both Concept B videos must clearly show multiple people painting together. Family, friends, any group — but the social element must be visible and central to the content. A solo creator mentioning friends does not count.
Video 1 9:16 Vertical · Group

Activity / experience angle

Frame this as an activity you organized — show the setup, the group painting together, the conversation and laughter, and the final moment of seeing all four pieces displayed side by side.

we turned our friday night into a painting night
best family activity we have done in a while
our weekend together looked like this
  • Group must be clearly visible and actively painting — not just present
  • Show the process: individual canvases being worked on, close-ups of hands
  • End with all four pieces together — the collective result
Video 2 9:16 Vertical · Group

Reveal / display angle

Focus on the moment the group sees the finished wall — four canvases that each person contributed to, displayed together. Reactions, pride, the final reveal. Make it feel like an event.

we each painted one and this is what our wall looks like now
its finally here, we finally did it — sets of four
everyone gets a canvas, everyone gets a piece of the wall
  • Include genuine group reactions — the reveal moment is the emotional core
  • Show painting process earlier in the video, reveal at the end
  • All four canvases must be visible in the final display shot
Photo Requirements

At least one photo

Submit at least one photo showing the finished set of four. Either displayed on your wall in context, or you (or your group) holding all four canvases.

  • All four canvases visible in frame
  • Natural window light — no artificial or dim lighting
  • Clean, uncluttered background or an authentic home environment
  • You (or group) in the shot — not just the paintings alone
  • Submit multiple angles — we'll select the strongest one
  • Minimum 1200px on short side, original file quality

Concept B — Social Photo

For the social concept, the photo should ideally show the group together with all four finished pieces. Individual shots of each person holding their canvas also work well as a set — submit both if you can.

Partnership Ads

After you post — approve within 24h

When you publish your content, we'll send a collaboration ad request through Instagram. You approve it — that's it. Your post stays exactly as you posted it. We just get the ability to amplify it through paid reach.

  • We send an Instagram "partnership ad request" after your post goes live
  • Approve via your post settings within 24 hours
  • Your post remains unchanged — you keep full ownership
  • This enables wider paid reach through your account

Content Usage Rights

By submitting your content, you grant Number Artist a license to use it across: paid social (Facebook / Instagram / TikTok), YouTube, website, product pages, and email marketing.

Whitelisting

180 days — your account grows too

Whitelisting means we run paid ads using your Facebook/Meta presence for 180 days. We spend heavily on ads — which means your profile gets real paid exposure. No extra cost to you, and you can revoke access at any time.

  • Duration: 180 days from content approval
  • Setup requires: your Facebook email + Business Portfolio ID
  • You retain full ownership of your account at all times
  • You can revoke access whenever you choose — no penalty
  • No additional cost to you

Why this works for you

We spend a lot on ads — which means your profile will potentially grow as we run paid reach through your account. It's exposure you wouldn't otherwise get, at no cost to you.

Raw Content

Submit everything — uncompressed

Upload all raw footage to the Google Drive folder we share with you. This includes every clip, unused take, and original photo — even if you don't think we need it. We use raw footage for ads in ways the edited version can't support.

  • Every raw clip — including unused takes and B-roll
  • Original photo files at full resolution — no JPEG compression
  • Uncompressed video files — do not convert or re-export
  • Final edited videos can also be uploaded to Insense
  • All raw files go to Google Drive — not to Insense

What counts as B-roll

Close-ups of paint jars, brush strokes, canvas texture, hands mixing colors, your space before and after, unpacking the kit — anything that shows the product or your environment. Even 10-second clips are useful.

Technical Requirements

Quality standards

✓ Required

  • 9:16 vertical format for all videos
  • 1080p minimum — 4K preferred
  • Bright, natural window lighting throughout
  • Close-ups of brush, paint, and canvas in progress
  • Preview videos before submitting — watch for focus and exposure issues

✗ Avoid

  • Artificial or dim lighting
  • Cluttered or distracting backgrounds
  • Digital zoom for close-up shots
  • Compressed or re-exported raw files
  • Skipping the painting process — process footage is required in every video